Cava closed last year with a new all-time record figure of 252 million bottles. Overall, sales grew by 1.09%, with a 4.02% increase in the domestic market and a slight decrease in foreign markets (0.25%).

The domestic market propelled Cava sales in 2023 to a new record high of almost 252 million bottles (2.7 million more than the previous year); in total, sales grew by 1.09%. Sales in the domestic market increased by 4.02%, and fell very slightly in foreign markets (0.25%), weighed down by inflation in the main European markets and also by the drop in sales in the United States.

Germany firmly led the export ranking for Cava last year, with a growth of 4.14% (31.1 million bottles were imported into this market). The United States remains in second place with 21.6 million bottles, despite a slight drop in sales of 13.48%. The third-best market was Belgium, where sales grew by 5.44% and reached 22 million bottles. In a post-Brexit United Kingdom, Cava sold 16.8 million bottles last year, and experienced a growth of 5.38%. The figures obtained in the Brazilian market in 2023 have been spectacular: with a sales increase of 75.82%, although only 1.9 million bottles of Cava were sold in this emerging market.

One category that has particularly stood out is that of organic Cavas. The success of the D.O. Cava’s commitment to ecology, sustainability, and products with higher added value and long ageing periods, shows evidence of unprecedented growth. This Cava category stands apart from the others, due to the new regulations that set the year 2025 for the entire category of Guarda Superior to become 100% organic. While sales of conventionally grown products fell by 1.65%, organic Cavas grew by 24.59%. Already the number of organically-certified bottles sold stands at 32.3 million.

Among the notable trends in 2023, rosé Cavas managed to move up the rankings, growing by 3.31% and reaching 23.5 million bottles sold. Last year Cavas de Guarda Superior with the new minimum ageing regulation of 18 months for Cavas de Guarda Superior Reserva (previously 15 months), were launched on the market, with an organic vocation in specific vineyards. Javier Pagés affirms that "the new segmentation of Cava has given a boost to the sector", and he also highlighted the growing number of Integral Producer Cavas.